Elciela Limited Editions

Elciela Editions — a multilingual art store for Europe

• Client: Elciela Editions, limited-edition wearable and wall art on Italian silk
• Platform: Shopify · Markets: Europe (English and French, prices in EUR)
• Our role: Design and build, heavily customised theme

The challenge

Elciela sells art, not merchandise. Each silk scarf and canvas is a limited edition made with an artist. The store had to feel like a gallery, tell the story of each artist and series, and still let customers across Europe buy in their own language.

What we built

• A gallery-like storefront with collections organised by series (First Series, Second Series) and by format (canvas, scarf, twilly).
• Artist pages and a page inviting new artist collaborations, so the brand can grow its roster through the site.
• A full English and French experience with EUR pricing for European buyers.
• A custom reading page that presents a PDF catalogue as part of the art site, with smooth scrolling and zoom instead of a standard PDF viewer.
• Supporting pages for production, care guide, events, and projects and commissions, plus newsletter sign-up.

The result

A store that presents Elciela as an art label rather than a shop, ready to sell to collectors across Europe. Two series are live across canvas, scarves and twillies, sold in two languages with EUR pricing, and the brand uses the site to invite new artist collaborations and commissions.